Launch to Market

I enjoyed Chris Fox's Write to Market, but this title didn't deliver much at all. Fox expounds on how his amazing results, subscribers, purchases, etc,. but he never explains how he got such a following. I felt like I was reading this "If you build it they will come" fantasy that offers no foundation or explanation. Like many other authors who have 'made it' in this saturated industry, Fox forgets how important it is to relate the vital information, the specific steps that show us how to get there.